February 19, 2018

Carlson Rezidor rebrands as Radisson Hotel Group


Change is underway at Carlson Rezidor as the brand focuses on its future. Among it’s notable changes - the rebranding of the company into Radisson Hotel Group.

The move is part of a five-year operating plan that seeks to exploit opportunities in terms of revenue growth and portfolio optimization. The overall goal is to get the profit in line with the market and create a strong growth platform to solidify its future sustainability, according to the company.

“Over the next five years, we will build on our unique service heritage of making every moment matter for our guests, owners, shareholders and employees by being a true host and best partner,” said Federico J. González, president & CEO, The Rezidor Hotel Group AB. “Success of our five-year operating plan means that whenever a guest plans a trip, whenever an investor or owner thinks of a partner, whenever a person wants to work in hospitality—they will all think of our company first.”

Based on an analysis of the current performance and future upside of the business, Rezidor aims to deliver revenue growth of 6-7% on an annual basis. The EBITDA margin is expected to reach 13-15% by the end of 2022. As investments are needed to successfully achieve these targets, the performance will be modest over phase one of the operating plan (2018 – 2020) where basics of growth will be put in place. The company expects higher growth between 2021–2022.

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