HOTELMARKETING.COM

Carlson Wagonlit launches private hotel review site for corporations only

November 15, 2012 | Hotel Marketing

Following a business trip, travelers receive an automatic email alert asking them to comment on their hotel stay - they can give the hotel a rating and post reviews of the property so that other travelers can read about their experience and make an informed choice before booking.

CWT launches CWT Hotel Intel, an innovative travel review site that allows business travelers to share hotel ratings and reviews within a secure, company-specific site. Part of CWT's comprehensive hotel offering called CWT Hotel 360, CWT Hotel Intel not only gives access to up-to-date information on company-compliant hotels, but also provides trusted advice from fellow business travelers.

Following a business trip, travelers receive an automatic email alert asking them to comment on their hotel stay - they can give the hotel a rating and post reviews of the property so that other travelers can read about their experience and make an informed choice before booking. Reviews, which remain in a private network, can be made only after a genuine stay. Information on room availability, hotel facilities and details of negotiated rates, such as breakfast, Wi-fi and parking, are also displayed on the site.

"The development of CWT Hotel Intel is very much aligned with the current trends we're seeing in the industry - travelers increasingly use peer group information to make decisions," said Patrice Simon, innovation leader at CWT. "Using our knowledge of how travelers use social networks for their leisure travel, we developed this exciting travel site that allows business travelers to share valuable information with their peers in a way that supports compliance with a company's travel policy."

CWT Hotel Intel is powered by Vinivi, a leading travel-review company. It is specifically designed for companies and is similar to leisure travel review sites. It gives travel managers a unique tool to help them manage their corporate hotel program, while encouraging travelers to stay at their company's preferred properties. Providing a single source of traveler feedback and hotel ratings, CWT Hotel Intel assists travel managers in improving the level of service their suppliers provide.

Commenting on L'Oreal's use of CWT Hotel Intel, Corinne Delbreil, travel, meetings & events manager for L'Oreal Global Procurement said, "our goal was relatively simple - we wanted to increase our negotiation power with hotels and improve the satisfaction of our travelers. So far, we are extremely happy - we know that we are providing our travelers the best choice possible, based on their feedback. In just a few clicks our travelers know what hotel their colleagues have recommended, if the hotel is available and which services are included within the negotiated rate."

Related Link: Learn more about L'Oreal's experience with CWT Hotel Intel

Visit our sponsors: