July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Boasting a sophisticated and upscale atmosphere, Hotel 48LEX was in need of a way to stand out in the crowded search engine results pages of New York City hotels.
With both hotels and OTAs competing for placement on results pages and on Google Hotel Ads, a strategy was needed to stack up to the competition.
The goal was to improve visibility on search engine results pages, improve visibility on Google Hotel Ads, and increase direct online bookings and revenue.
Based on the set goals, Google Hotel Ads were implemented for Hotel 48LEX. Google displays the room rate, room tax, and availability via a real-time inventory feed from the hotel CRS. Only the top four advertisers with the lowest cost room and tax are displayed on the Maps page and in Google’s Knowledge Graph.
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