December 04, 2018

Case study: Reducing OTA fees with PPC campaigns


A recent pay-per-click strategy Vizergy implemented for their client boosted the property’s ROI by 212%.

The client is a high traffic hotel located in New York City, a short shuttle ride from LaGuardia Airport. It’s 358 modern-styled rooms feature spacious work areas for the business traveler.

The hotel's goal was to reduce commission fees paid to OTA’s by increasing their direct bookings through an optimized pay-per-click (PPC) campaign.

Vizergy’s strategy was to increase the client’s monthly PPC budget and employ a target outranking share bid strategy to combat OTA competition. Target outranking share allowed us to target specific competitors and ensure we outrank them for overlapping keyword searches.

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