October 19, 2018
Experience is key for the hotels of the future
There has been much talk in the hotel industry about creating a “narrative” experience in hotels.Read more
October 11, 2018
What could wait in the past can no longer wait today. We are not willing to look for information browsing on different websites. We use chats with ease and look for quick answers.
We increasingly want to use our voice awaiting a precise and immediate result. In short, we are fussier and more demanding. Who would have thought just two years ago that we could do searches and, coming soon, purchases with our voice? That fridges would automatically do the shopping? Or that our signature would be substituted by facial recognition?
All of this is not far from becoming a reality. These changes are unstoppable and their adoption will be very quick. Going back to the use of the voice, Phocuswright estimates that it will not exceed 5 years, very inferior to the use of a mobile phone which was 8 years and light years away from the computer which was 20 years.
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