While hotels have reasonable control over our rates in the rest of the world, in China it is a much tougher undertaking.
Among these trips, the percentage of journeys ending in countries other than Macao, Taiwan and Hong Kong are starting to dominate.
Forecasts indicate that outbound trips made by Chinese nationals will hit 400M by 2030. That’s a big opportunity for hoteliers around the world to capitalize on. So, why the rise? And what are the prevailing trends to watch out for?
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