August 31, 2018

China’s big 5 hotel platforms have 96% of the market


Analysis of China’s online hotel booking market in the second quarter of the year shows that almost the entire market is controlled by five businesses.

Trustdata, a mobile internet big data monitoring company in China, found that Ctrip, Meituan, Qunar, Tongcheng-eLong and Fliggy accounted for 96.4% of online hotel bookings in the second quarter. The big five were also the fast-growing platforms for the quarter, suggesting that their dominance is getting stronger.

The headline findings from the report said that there was a 20% increase in the number of monthly active users – 91.9 million – in the hotel booking space compared with the first quarter of 2018. This growth is coming from users in third and lower tier cities, and from those born after 1980.

There is also some brief but telling observations about three of the big five. Meituan Hotels is the market leader in terms of order volume and room nights, with a market share of almost 50% (46.2% to be precise).

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