February 13, 2018

Choice Hotels banks on new reservations system for future wins

Choice's new cloud-based global reservations system, choiceEDGE, replaces a platform that debuted the same year that "www" entered the collective parlance.

The distribution platform supports more than 6,500 Choice Hotels properties globally and is fully integrated with choiceADVANTAGE, Choice Hotels' property management system.

The switch, many years in the making, had Pat Pacious, CEO of Choice Hotels International, beaming when I spoke to him at the Americas Lodging Investment Summit in Los Angeles. There is a symmetry to Choice's new, shiny system: it arrives just around the same time Pacious does; the CEO having only held the top spot since fall.

In that way, Pacious has a new toy to take out for a spin.

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