In a few clicks, Choice Hotels’ customers can now complete a reservation online on Google using their saved Google credentials.
Choice Hotels International, Inc. CHH, +0.59% is making booking a hotel room directly at its hotel brand properties easier than ever. By enabling Book on Google, Choice Hotels has made it possible for travelers to seamlessly search, select, and reserve hotel rooms at Choice properties.
Unlike booking a hotel room through other third-party sites, the Book on Google reservation is handled by Choice Hotels. This includes receiving a confirmation from Choice Hotels that allows guests to manage reservations directly with the hotel. Guests can also enjoy many of the benefits of the award-winning Choice Privileges loyalty program by adding their Choice Privileges membership number once they receive their confirmation.
"We launched Book on Google to help ease friction in the travel booking process. This feature makes it easier for users to book seamlessly online and helps to minimize drop off. We're excited to have Choice Hotels join us and help to create a seamless booking process for users," said Andrew Silverman, Product Management Director, Google.
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