Choice Hotels on how hotel distribution will evolve in the coming years
July 10, 2012 | Hotel Marketing
Today, there is transparency with customers in pricing and the condition of a hotel. Five years from now, there will be perfect information around pricing, service, ratings from friends, ratings from observers, and you’ll be able to view online in a very detailed fashion what you are buying.
According to Steve Joyce, 52, chief executive of Choice Hotels International, the distribution game is going to be the biggest change in the hotel industry in the next five years.
Web sites are going to come and go. Social-media booking methods are going to be constantly in a state of flux. Over the next three to five years, it’s going to be huge in influencing booking. The hotel companies need to be sure they are keeping up with the consumers.
Joyce also acknowledge, that Choice Hotels should have moved more quickly and aggressively into investing in the technology, and moving more assets and resources and people into the distribution business and away from traditional marketing and advertising.
Get the full story at The Washington Post
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