October 23, 2018

Citizen hotelier: Companies embrace social responsibility

From training refugees for hospitality jobs to helping to fight human trafficking, manning food banks and teaching immigrants English, hotel companies are stepping up to the plate and accepting social responsibility as part of their corporate culture.

Travel companies of all sizes have taken note, creating foundations and give-back programs designed to sustain and improve cultures in the increasingly far-flung destinations they are developing.

In the meantime, big companies like InterContinental Hotels Group (IHG), Hilton Hotels and Marriott have taken the issue to the C-suite, merging leadership of their diverse, global programs on environmental sustainability, voluntourism, give-backs and human rights under a single top executive.

They have also in recent years become much more aggressive in setting and meeting specific public targets and ensuring they are sharing knowledge to help smaller players and the industry as a whole become better global citizens.

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