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Club Med goes social networking

March 31, 2009 |

Club Med launched Club Med Insider, an interactive Web site where travelers shape content through personal profiles, stories, photo galleries, forums, favorites, comments and travel tips.

The site also allows travelers the unique opportunity to read and comment on articles from experts in travel, parenting, scuba diving, sustainable living, and cuisine.

"Because of the nature of our vacations, Club Med guests gravitate towards building community. They have a long history of participating in social media," comments Kate Moeller, Club Med communications director. "Club Med Insider lets us join the conversation and receive direct feedback from our clients on what we are doing well, and what needs to be improved."

An eclectic blend of partners, staff and professional writers shape the "Expert Advice" component of the Web site with daily to weekly articles, travel trends and tips lists. Prospective travelers can also post questions, peruse other's videos and photos and gain inspiration from recent Club Med media coverage in the "Latest Buzz" section.

Club Med past guests enjoyed an exclusive peek at Club Med Insider beginning February 26, 2009. The clients were invited to test drive the site's functionality and suggest improvements. From among their suggestions, the Club Med Insider team will focus on two priorities: e-mail alerts and the ability to "favorite" and "search" another user's profile. The upgrades are planned for April 2009.

Related Link: Club Med Insider

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