July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Digital Trends reports that 73% of consumers prefer to do business with retailers who use data to make their shopping experience more relevant. But doing so, and doing it at scale, is no easy feat.
Here, we explain how long-time Sojern partner Coast Hotels used Dynamic Creative to deliver more bespoke offers to in-market travelers, driving over $28k in direct bookings in a single campaign.
Imagine, if you will, visiting Portland, Oregon for the first time. You probably begin your hotel search on a meta or OTA site, not knowing what’s available. Imagine then, that later on, you see an ad for The Benson, a Coast Hotels property in Portland. The ad contains images of the property and current room rates for the exact dates you had been searching. How helpful is that to your travel planning? Through Dynamic Creative, ads are tailored to the user’s preferences, driving them to the Coast Hotels site to book direct.
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