HEBS Digital connected with Pure Salt’s Director of Sales and Marketing Miguel Amengual Delgado to discuss Pure Salt and some of the ways in which the multi-property group is engaging with digital marketing and CRM.
What are some of the highs and lows of your current role?
One of the greatest experiences in digital marketing is that most of the activities that are planned and actioned can be measured in great detail, thanks to data provided by some of the available marketing platforms. Having access to information about the performance of different campaigns enriches your knowledge about what is right and what is not working. That is why in digital marketing you don’t lose—you either win or learn.
In order to use many of the digital marketing platforms available on the market, there is a constant need of interconnectivity between the PMS and platform itself, and that is one the biggest restrictions we face.
What is a challenge you currently face in your role?
Keeping up with all the marketing platforms available on the market and choosing the most appropriate ones for our company.
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