June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
To combat the effects of Airbnb on your hotel’s bottom line, hoteliers should promote features and amenities that Airbnbs lack.
Here are a few value propositions to consider promoting on the hotel website:
Guest Services: Hotels offer services that guests cannot get when staying in an Airbnb rental. These services include room service, concierge and information, and luxuries such as plush robes. Hoteliers should highlight guest services throughout the hotel website. They can also showcase their employees that are dedicated to making stays comfortable and convenient.
Amenities: Hotels also offer amenities that are typically unavailable in Airbnb rentals, including spa services, on-site dining, and a fitness center. The hotel website should highlight these amenities with rich imagery and descriptive copy.
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