September 07, 2017

Common GDPR myths, debunked

Noise around the threat the European General Data Protection Regulation poses to marketers is getting louder as the 2018 deadline for enforcement approaches.

Naturally, a flurry of “GDPR experts” - some of them helpful, others compounding the confusion - have surfaced over the last year to help businesses navigate the challenges.

Robert Streeter, News UK’s data protection and privacy officer, emphasized the importance of separating fact from fiction regarding the regulations at Rubicon Project’s Automation event in London on Sept. 6. “When you read about ‘expert’ comment on GDPR, I’d advise taking that with caution and examining your own approach to it,” he said. “There’s a lot of misinformation circulating.”

Here are some of the myths, debunked.

Get the full story at Digiday

Read also "GDPR requires privacy by design, but what is it and how can marketers comply?" at Econsultancy