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Conrad Hotels launches concierge program for mobile devices

November 28, 2012 | Hotel Marketing

Conrad Hotels & Resorts has launched Conrad Concierge, its new mobile app. The app allows guests to customize details of their stay from a smartphone or tablet before or during a stay at a Conrad hotel or resort.

Conrad Hotels & Resorts knows today's luxury traveler has come to expect more than simply great service - they expect offerings customized to meet their needs. Additionally, consumers are using technology more than ever before. A survey released by Conrad shows nearly 75 percent of consumers use a smartphone, tablet or computer when booking elements of their travel. With these insights in mind, Conrad today announces its next leap in intuitive, personalized service to accommodate the luxury traveler: Conrad Concierge. The first service-enabled technology to be completely integrated with hotel management systems across a brand's portfolio, Conrad Concierge invites travelers to customize their accommodations through a mobile device across the more than 20 Conrad hotels and resorts.

Personal Luxury at Your Fingertips

With Conrad Concierge, guests now have the ability to customize the details of a hotel stay before, during and after each visit from a smartphone or tablet. The innovative mobile technology allows guests at Conrad locations worldwide to experience the smart luxury service that Conrad provides, with every guest's stay as unique and individualized as they are. Whether choosing from three lines of bath amenities, a preferred pillow from the pillow menu, or pre-ordering dinner through room service, Conrad Concierge delivers on the brand's promise of the Luxury of Being Yourself.

"Conrad guests represent a new generation of global travelers for whom life, business and pleasure seamlessly interact," said John Vanderslice, global head of luxury and lifestyle brands at Hilton Worldwide. "Conrad Concierge allows for this interaction by putting the control in the hands of our guests. Whether it's scheduling a wake-up call while you're at a business dinner or booking a relaxing spa treatment, this new app offering allows for a seamless and intuitive experience.

Smart Luxury at the Push of a Button

In a national survey of U.S. consumers, Conrad found that 77 percent of travelers value service when selecting a hotel. Moreover, nearly 70 percent of U.S. travelers prefer hotels that can customize their experience to reflect their personal desires and anticipate their needs.

"When it comes to hotels, younger, more affluent travelers don't necessarily want to interact with the concierge," said global travel expert and bestselling author, Claire Newell. "Conrad Hotels & Resorts understands the importance of meeting the needs of today's smart luxury traveler, and Conrad Concierge helps by putting the entire hotel experience in the hands of their guests via the technology they are using most often."

With a few simple clicks, users can manage a range of services including room service, transportation, local attractions, spa appointments, housekeeping requests, wakeup calls and more. The technology is available in 13 languages and is designed for Apple(R)1 and AndroidTM2 operating systems, so guests can access this personalized luxury via tablet or smartphone.

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