Consumer travel trends 2012
August 01, 2012 | Hotel Marketing
Travel Weekly partnered with companies conducting consumer research to bring travel agents insightful data and commentary for its annual Consumer Trends issue. The research looks at a broad range of consumer travel booking and shopping behaviors.
Although consumers seeking expertise are more likely to book through a travel agent, that does not mean they don't value the opinions of others.
In fact, travel agent users are more likely to also consult a travel-review website than are those who don't use agents (60% vs. 47%), and about 29% of them said such sites have "very much" influence.
The younger the traveler, the more influence these sites wield, but more than a third rated them "good" in terms of providing accurate and helpful advice.
Get the full story at Travel Weekly
Read the full report at "Travel Weekly"
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