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If a corporate blog is set up as the center of organizational communication, it cannot serve only as a content outlet. It has to be the base camp for content creation, content distribution, and social engagement.
Used in this way, it will fuel your content marketing strategy and even save time, money, and resources for content creation.
Here’s how it works.
Why blogs are essential for corporate communication
- 56% of bloggers who maintain business blogs say it has helped their company establish a position as an industry thought leader.
- 81% of businesses reported that their company blog is useful to critical for their business.
- The average company that blogs, generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.
- 69% of businesses attribute their lead generation success to blogging.
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