Conversion optimization best practices for hotel websites
February 23, 2012 | Online Travel
According to this article, the three most important best practices for Conversion Optimization on a hotel website are adding trust factors, following call to action and usability best practices, and creating hotel web pages that prevent banner blindness.
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011.
With that in mind, it is a good idea to revisit a topic we spoke a lot about in 2011: best practices in conversion optimization that works for hotel websites. Why? Because our RevPAR will recover a lot better if these additional demands are converting on our own website rather than OTAs.
Without any particular order, the top Conversion Optimization Best Practices for hotel websites are:
- Trust Factor
- Call to Actions
- De-cluttering of pages
Get the full story at the Milestone blog
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