Craigslist’s founder on the future of digital
October 02, 2008 |
He's been credited for almost single-handedly killing the newspaper industry by offering free online classifieds. But Craig Newmark's success boils down to what he calls "a pleasant accident."
raig Newmark didn't set out to change the world. All he wanted to do was let his friends know about interesting tech events when he started his email list. In 1995, before the idea of "viral" had been invented, people passed his emails, and later, the URL, from person to person.
Today, there are Craigslists in some 550 cities in 50 countries and more than 12 billion page views a month, making it the eighth most-visited English-language site. Yes, those are stats to die for, but publishers and marketers who try to pick Craig's brain won't find any cutting-edge strategies. The success of Craigslist lies in the ancient formula of being in the right place at the right time with something people need.
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