October 31, 2018

Creative hotel packaging via blockchain


In 2016, Strawberry Group launched eBerry, a separate company with the sole aim of digitalising Norwegian hotel chain Nordic Choice.

eBerry has a 160-strong team, including 40 developers, working on apps, platforms, websites, distribution, loyalty and much more, all with the aim to streamline operations and improve the guest experience.

As for distribution, the company realized it will never compete with the OTAs in terms of marketing, so the question was could it find another distribution channel to benefit its hotels and other companies.

Blockchain can give access to anyone wanting to sell Nordic Choice's rooms, no matter if a small start-up or a big corporate. It gathers everything in one place, using on API, so you can connect airlines, hotels, car rental, retail – all on one platform. Imaging the packaging you can do with that?

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