November 13, 2018
Booking.com’s alternative accommodations listings surge
In the third quarter, Booking.com reported having 21% more global alternative accommodations listings than it reported having in the same quarter last year.Read more
In 2016, Strawberry Group launched eBerry, a separate company with the sole aim of digitalising Norwegian hotel chain Nordic Choice.
eBerry has a 160-strong team, including 40 developers, working on apps, platforms, websites, distribution, loyalty and much more, all with the aim to streamline operations and improve the guest experience.
As for distribution, the company realized it will never compete with the OTAs in terms of marketing, so the question was could it find another distribution channel to benefit its hotels and other companies.
Blockchain can give access to anyone wanting to sell Nordic Choice's rooms, no matter if a small start-up or a big corporate. It gathers everything in one place, using on API, so you can connect airlines, hotels, car rental, retail – all on one platform. Imaging the packaging you can do with that?
Get the full story at Duetto
Visit our sponsors: