While a lot of travel startups have made waves by disrupting how people search for and buy accommodation, flights and other travel services, the ongoing interest in building out strong content plays to attract audiences is also being played out in the travel sector.
In the latest development, Culture Trip, a London-based travel site founded by a psychiatrist and built mainly not on selling travel services, but travel writing, has raised $80 million on the heels of strong traction with its mostly-millennial audience.
In the last four months, traffic to stories has increased 400 percent, founder Dr Kris Naudts said, with the site currently racking up 50 million uniques, the app hitting 850,000 downloads, and video views growing 4,000 percent.
Now, the intention will be to keep building out that audience while also starting to gradually introduce ways of monetising it, mainly through branded content and links through to buying travel services and experiences based on the clear intent signals that Culture Trip is amassing among 20-30-something user base.
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