Tailor-made tours are rapidly growing in popularity among China’s increasingly sophisticated travelers.
Vicky Ni, general manager, Shanghai Huantai International Travel Service, foresees customised travel will “become explosive” within the next two years. She said: “Everyone perceives China to be a mass market but in reality the bespoke segment is growing fast.”
Recognising the growth potential of this segment, Shanghai Huantai has launched a customised travel department last year to craft trips specific to high-end customers’ desires.
While group tours remain a staple market for Sea Lion Holiday, the Guangzhou-based company is already seeing signs of emergence of the bespoke tourism market in China, product manager Yuan Huiju shared.
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