August 02, 2018

Cvent predicts a tech shakeup looms


While Cvent enjoys a preeminent position in the event technology marketplace, the pressure is on across the sector to develop the next generation of tools to enhance the event experience.

Last week at the Cvent Connect conference in Las Vegas, the focus was on finding ways to streamline connections between the company’s diverse set of products, allowing event organizers to become better equipped to deal with the challenges they face.

There’s also the specter of digital tools potentially replacing elements of the traditional event or conference, and what that would mean for the sector as a whole.

Cvent CEO Reggie Aggarwal, however, doesn’t think new technologies are going to replace the value of face-to-face meetings any time soon, despite years of prognostication across the sector.

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