Daily deal market quickly shifts
October 31, 2011 | Online Marketing
At the beginning of the year the daily deal market seemed to be a necessity for local online marketers. Now, there is talk that the daily deal market has peaked, and that at the very least Groupon’s numbers are no longer the advantage they once were.
Google, slow out of the gate with its daily deal product offering, is taking steps to gain significant momentum. Groupon, one of the sector’s market-makers, is getting ready to replace 10% of its sales staff.
Industry analysts stand by predictions that the industry is poised to grow into the billions - the only question is which players will emerge at the top.
Google, despite its late start, may be among those few. The company just added several new categories to Google Offers, including outdoor adventure sports, luxury experiences, family-friendly events and classes, as well as a personalization quiz to help users find the deal they want.
Read "Google Offers a New Threat to Groupon" at The Wall Street Journal, "Google makes big changes to daily deals business" at Reuters, and "Groupon’s tricky S-1 math" at VentureBeat
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