Digital gifts a big part of this year’s holiday season
November 03, 2011 | Online Marketing
Think hotel vouchers: With digital goods growing in prominence, it's increasingly clear that holiday shopping is not limited to buying goods you can put under a tree.
Case in point: according to a new survey conducted by Elastic Path Software, some 27% of holiday shoppers plan to purchase digital goods this year, with 'digital goods' covering everything from e-books and games to apps and Facebook credits.
Those buying digital goods tend to be younger, university-educated and predominantly male.
It's a group that shouldn't be ignored. Of the more than 1,000 U.S. adults Elastic Path surveyed, those planning to buy digital goods have budgeted $440 on average for both physical and digital goods, an amount 40% higher than shoppers who aren't in the market for digital goods.
Get the full story at Econsultancy
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