Digital travel outlook: What the digital revolution means for travel marketers
June 11, 2012 | Online Travel
eMarketers travel analyst Dan Marcec conducted a webinar last week to discuss the ongoing digital revolution an how specifically they effect travel marketers. Here is link to the webinar, as well as the Powerpoint presentation.
Questions addressed in the webinar include:
- How does the ratio of “lookers to bookers” play out online?
- To what degree are consumers using mobile to research and book travel?
- What is the forecast for online travel sales and ad spending through 2015?
- In what ways will the digital age influence travel shoppers in global markets?
- How will eMarketer’s travel coverage change in the coming months?
- In what ways is eMarketer’s comprehensive digital coverage a key resource for travel marketers?
Listen to the webinar at eMarketer , and/or view the Powerpoint presentation at eMarketer
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