The experience economy has created an atmosphere that encourages and values experiences above material possessions. Sharing these travel experiences online and offline with family, friends and fellow travelers has become its own form of currency.
Digital breeds disloyalty. Before it came along, Judy from New Jersey went to her local travel agent to book her yearly family holiday to Barbados. She knew the providers she trusted and face to face contact with her rep gave her piece of mind that she was making the right decision. Today, Judy’s glossy brochure is the web, where she can hunt around to find the ‘best’ deal. Hoteliers, airlines and home accommodation providers all battle for Judy’s attention, often having to unbundle their prices to win Judy over.
As well as price and choice, there are a number of other external factors that are changing the travel marketing industry. Only with a complete understanding of these factors through data can you ensure your travel marketing is on target.
Here are some ways digital can help your business get ahead in a cluttered market.
Get the full story at The Huffington Post