Do OTAs get PPC advertising?
August 30, 2010 |
O'Reilly Google Advertising book co-author David Iwanow takes a closer look at how online travel agencies master PPC advertising. His conclusion, Expedia advertising agency should take a leaf out of Tablet
While doing some research on a current project I finally got annoyed at the constant poorly placed and targeted Google AdWords campaigns running by some of the largest travel booking websites in the world. The only sites that appear to be successfully buying AdWords traffic is Tablet Hotels & Tripadvisor. The companies that appeared to be having the most problems with AdWords traffic was Qantas, Travelocity & Expedia who just seemed to have missed the market in delivering a great first impression for AdWords visitors. Even the leader Priceline.com didn
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