A report by the Hotel Electronic Distribution Network Association (HEDNA) revealed that just 65 percent of chains and 48 percent of independents look closely at cost of distribution.
A key factor in your property’s growth and profitability involves developing an effective channel mix strategy. Crucial to that strategy, is accurately determining the costs involved in acquiring and retaining guests.
Accurately assessing all costs allows you to clearly understand the margins for each channel – a key component of a profitable revenue management strategy. Sometimes obtaining 80 percent occupancy through lower-cost channels is more profitable than 100 percent occupancy through higher-cost channels.
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