Don’t use the R-word: Hotels find trick to business bookings
January 28, 2010 |
To attract business conferences in these tough times, some luxury resort hotels have resorted to a sort of strategy of last resort: They're dropping the very word "resort" from their names, reports The Wall Street Journal.
The Ballantyne Resort in Charlotte, N.C., changed its name during the summer to the Ballantyne Hotel & Lodge after several corporate clients indicated it would have a better chance of landing their business if it weren't called a resort. Same for the Westin Stonebriar near Dallas, formerly the Westin Stonebriar Hotel & Resort. Ditto the Renaissance Orlando at Sea World, no longer the Renaissance Orlando Resort at Sea World.
Other than the name-dropping, little else has changed. The bedsheets at the Ballantyne remain Egyptian cotton, and guests still can book an appointment at the spa. Guests at the Westin Stonebriar still can get a tee time for the property's Tom Fazio-designed golf course. And those at the Loews Lake Las Vegas
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