Do’s and don’ts of mobile hotel marketing
June 19, 2012 | Hotel Marketing
The mobile channel has become a real travel planning and hotel distribution channel, especially for drive-in and last-minute travel markets, and is experiencing staggering growth rates in leisure and unmanaged business travel bookings.
Hoteliers must understand that in hospitality, the mobile channel provides three distinct opportunities to market to and service consumers:
1. Mobile marketing and distribution, including the mobile website, focused on generating room bookings, RFPs and other group/event leads
2. Location-based mobile services, typically focused on providing information like mapping and directions via geo-fencing and location-aware, or upselling services/amenities at the property to current guests, as well as check-ins
3. Mobile CRM and customer service: resolving customer service issues at the property in real-time
The do’s and don’ts in this article focus exclusively on the first opportunity, mobile marketing and distribution.
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