May 09, 2013

DoubleTree by Hilton and Google launch first hotel YouTube channel

DoubleTree by Hilton has teamed up with Google to create a YouTube channel that lets travelers plan and share details about their trips. The channel allows travelers to post their photos and videos directly from other social networks such as Instagram, Facebook or GooglePlus.

Megan Danielson, head of industry, travel at Google, says hotels and other travel companies are increasingly using YouTube to gain exposure for their brands. For good reason: YouTube has 1 billion unique monthly viewers.

Studies show that more travelers are turning to videos online to plan their trips. A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip.

They also are looking for deals on hotels' social networks. According to a Google/Shopper Sciences study released in December, 48% of social network users follow travel brands to learn about promotions and sales.

Get the full story at USA Today

Read also "DoubleTree/Google YouTube channel wants to reward you for overshared travel stories" at Digital Trends