March 16, 2017

Dressing for access: Wearable technology and travel


While wearable technology has grabbed the attention of the travel industry at several times in recent years, various barriers and limitations have kept such devices from having any significant impact.

Recently, however, the constraints have begun to fade, and with the adoption of wearables on the rise, they are poised to invade the industry, both from a consumer perspective and behind the scenes at airports, hotels, theme parks and cruise ships.

Some proprietary technologies -- notably Walt Disney World Resort's MagicBand -- have met with success in recent years. That, in turn, has inspired other wearable devices, such as Carnival Corp.'s Ocean Medallion and Universal Orlando's TapuTapu, which enable highly personalized guest experiences. Those technologies are all location- or vacation-specific devices.

Meanwhile, applications that work anywhere on smartwatches and other wearable third-party devices have been limited by slow consumer adoption. But with the rate of consumer acceptance increasing and new types of wearables coming onto the market in the form of everything from device-embedded clothing to earbuds, location-agnostic devices are starting to come into their own.

Get the full story at Travel Weekly