October 29, 2018

Dublin Skylon Hotel: The strategy that increased revenue by 61%


The Book Direct campaign and message that was created in close consultation with the hotel’s team allowed guests to clearly understand the benefits of booking on the hotel’s website.

Described as “a little gem” and highly commended by previous guests, the Dublin Skylon Hotel was originally built in 1967 by PV Doyle and purchased by life-long hotelier Brian McEniff in 2002. Its convenient location, luxurious accommodation and sophisticated bar and restaurant makes this four star hotel the perfect destination to unwind after a busy day exploring Dublin or a day of hectic meetings.

Net Affinity were engaged to work alongside the team at the Dublin Skylon Hotel to create an effective ‘book direct’ strategy. In line with this, an optimised marketing strategy was developed to promote the book direct message and to raise the profile of this stunning hotel which recently achieved a four star status.

Get the full story at Net Affinity