Did you know that 62 percent of Millennials look for travel inspiration online? Or what about the fact that Boomers rank activities they will be doing as their highest travel consideration?
When it comes to online travel, it’s no surprise that Millennials are going mobile with 62 percent of them looking for travel inspiration via their mobile device. On the other hand, while less likely to use mobile devices, Boomers are following in Millennials’ online footsteps, with nearly half of them spending almost 11 hours a week online.
With so much online traffic, you may be wondering where can you reach these two generations while they are looking for travel inspiration? As it turns out, the two best places to reach them are through OTAs and search engines. Both generations scour for deals via these two types of sites so advertising with OTAs and making sure your site is SEO friendly are both important tactics.
Get the full story at Egencia and eBook "American Boomer Versus Millennial Travelers" at Egencia (free registration)