June 21, 2018
Travelers losing interest in home-sharing
According to MMGY Global’s Portrait of American Travelers study, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.Read more
July 11, 2013
ReviewPro CEO RJ Friedlander recently addressed that question with Cornell University’s eCornell team during the HITEC hotel technology conference in Minneapolis.
A few highlights from the eCornell video:
- Online reputation = revenue. The biggest trend now is the growing acknowledgement that a hotel’s online reputation score (ReviewPro’s Global Review Index) directly correlates to its revenue. Cornell University issued a landmark study last November using ReviewPro’s data proving this point, and it’s since had a ripple effect in the industry.
- Transparency. Hoteliers’ superiors will know whether or not they managed social media well. “The world is going to become an increasingly difficult place to be mediocre or worse,” Friedlander says.
- Investors execs embrace social analytics. A wide array of hotel industry leaders are embracing social analytics, he says. ReviewPro’s been seeing “some of the leading funds and corporate development professionals in the world” begin to buy its data to shape major financial decisions, for instance, he says.
- How successful is a GM? As the influence of social analytics grows within the hotel industry, Friedlander predicts that in the future, large hotels will take GM’s success in moving GRI scores up into account when making hiring decisions.
View the video at ReviewPro
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