December 13, 2018
Hotelbeds: Year-end review and forecast trends for 2019
2018 has been yet another year where growth in the intermediary market for hotel sales has outstripped the growth in the direct channel for the hotels.Read more
Millennials have replaced the sun, sea and sex of the Club 18-30 holiday with Insta-friendly trips featuring toad licking and ayurvedic smoothies. Have you become one of them?
Ego travellers don’t go on holiday. For you, travel is a spiritual pursuit, taking you on a path to inner peace, happiness and solidarity with your fellow humans (especially the guy who brings kombucha cocktails to your sun lounger and massages your feet for a dollar – he might not speak English, but you definitely feel a deep connection). Your posts on Instagram are accompanied by nonsensical pseudo-philosophical captions such as: “We all walk our own paths”, “Follow no one” and “The road will always lead you to a new sunrise #livetrue”.
Food is something to be consumed from a bird’s-eye view through the lens of a camera. You tour the world visiting plant-based restaurants such as California’s Cafe Gratitude so you can ’gram your lunch of “peaceful” avocado toast washed down with a “harmonious” ayurvedic smoothie. You love #coffee and consider it an identity.
Your “journeys” (remember: not holidays) centre on retreats. Had a stressful week at work? Time to spend a month in a silent meditation centre in Goa. Sent an offensive tweet and feel sad about the pile-on? Two weeks digital detox in Bali. Looking for a new direction in life? Time for a shamanic toad-licking ceremony in Ibiza (yes, these are a thing). Share the whole thing online with shots of you doing the natarajasana pose on top of a rock, using the hashtag #NamasteBitches.
Get the full story at The Guardian
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