Estee Lauder has partnered with Expedia on a campaign that encourages customers of its Spring Gift-With-Purchase Program to post Instagram selfies wearing their best dream vacation makeup creations for a chance to win a free trip.
Expedia is hyping the contest as a kind of travel-as-beauty treatment idea, a way to win that “oh-so-alluring vacation glow,” it writes on its blog. “Whether it’s our eyes reflecting the sparkle of a Tahitian lagoon, our lips mirroring the crimson of a Santorini sunset, or our cheeks radiating the bronze gleam of the French Riviera, our faces share the stories of the places we visit.”
The contest marks the first time the 74-year-old Estee Lauder company has partnered with a travel brand, and the promotion is linked to the company’s annual Spring Gift-With-Purchase Program.
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