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Double-digit growth for European online travel market through 2012

December 05, 2011 | Online Travel

With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online travel market will comprise 41% of the total travel market, versus 40% in the U.S.

The European online travel market is expected to grow 13% in 2011, as the overall travel market continues a moderate recovery, according to travel industry research company PhoCusWright, in the new report PhoCusWright's European Online Travel Overview Second Edition. Following a 2010 rebound, the total European travel market is projected to grow 3% in 2011, amidst ongoing economic uncertainty.

Following a substantial 17% jump in 2010, the European online leisure/unmanaged business travel market will maintain double-digit growth through 2012. The online market's gains are driven largely by online travel agencies (OTAs), which are projected to grow 19% in 2011.

With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online leisure/unmanaged business travel market will comprise 41% of the total travel market, versus 40% in the U.S.

PhoCusWright's European Online Travel Overview Seventh Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2013. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators, rail and cruise.

Related Link: PhoCusWright's European Online Travel Overview Seventh Edition

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