European Travel Commission sees slowdown in Q2 bookings
August 09, 2012 | Hotel Marketing
European hotel performance data continues to present signs of mixed performance with 16 out of 26 European countries experiencing a decline through May of 2012.
Austerity continues to be a drag on the global economy, prompting central banks to loosen monetary policy in order to provide liquidity to the financial sector. These actions come as leading indicators of economic activity in many economies indicate slowing and the US recovery becomes increasingly uncertain.
In the face of these headwinds, Tourism Economics forecasts visits to all of Europe are expected to decline nearly 1% in 2012 with only moderate growth of 0.9% expected for 2013.
This peak travel season will largely indicate the resilience of our industry for the year. We trust you will find the analysis in this report helpful as you track your own destination’s performance and seek to anticipate future trends.
Get the full report at the European Travel Commission (PDF 1.5 MB)
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