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Chinese travelers are broadening their accommodation choices, with an impressive 55 percent staying at independent hotels with local flavor, versus 49 percent at international chains.
Another 33 percent tried boutique hotels, 23 percent eco-friendly hotels and 21 percent chose hotels offering cutting-edge technology such as co-working spaces, voice technology, and virtual reality bookings. They also spent $30 more per day on accommodations than the previous year, and 78 percent say they are open to booking homestay accommodations in the future.
Hotel amenities also factor into decision making. Wi-Fi ranks as the most important amenity at 60 percent, on-site dining at 50 percent, and room service at 36 percent. Chinese travelers spend the most on on-site dining (52 percent), on-site shops (26 percent) and room service (20 percent).
Hotels and destinations can also look for ways to provide concierge experiences for travelers with the local culture and culinary scenes. Favorite destination activities among Chinese travelers include: Tasting local foods (69 percent), site seeing (65 percent), and shopping for authentic local items (43 percent).
Download the full report at Chinese International Travel Monitor 2018
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