Expedia finds success on Facebook
December 16, 2011 | Online Travel
The jury still might be out on how to effectively measure the ROI on social media, but a recent study conducted by Compete shows that active engagement on Facebook fan pages has proven successful for brands such as Expedia.
The study’s purpose was to understand the impact Facebook brand campaigns have on online shopping and purchase behavior, as well as the potential for incremental business when successful.
Compete, a Kantar Media company that helps brands improve marketing based on consumer’s online behavior, tracked the impact of the Expedia FriendTrips sweepstakes held on Facebook earlier this year, as well as campaigns from Delta, Target, Best Buy and Visit Las Vegas.
The FriendTrips sweepstakes required users to “like” Expedia on Facebook, become a virtual pilot of plane headed toward one of 13 prize destinations and invite five friends to join them on the trip. A plane was entered to win a prize once it was full with five passengers, but users could enter to win multiple destinations by starting new planes and adding more passengers.
Get the full story at HotelNewsNow.com
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