Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own.
The company wants to grow bookings in its own unit selling such products to $2 billion a year - a five-fold increase from its current level of around $400 million.
One of the core elements to the strategy, according to Jen O'Twomney, vice president of Expedia Local Expert, is the creation of a self-service platform for suppliers to add and manage their own inventory being distributed to travelers.
This will work in tandem with the connections that the company has with existing third party technology providers such as Rezdy, Rezgo and others, she says.
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