October 30, 2018

Expedia Group’s launches Hotel Guest Insights tool globally


Expedia Group has announced the global launch of Guest Insights, a solutions-driven insights tool for hotels.

As part of the Expedia Group’s Partner Central suite of offerings, Guest Insights leverages current property, competitive and market intelligence to inform properties of their guest’s travel motivations and booking behavior, allowing partners to identify opportunities to reach and convert travellers in a strategic way.

From guest origin information to average daily rate (ADR) to average booking window, Guest Insights provides hotels with unrivaled access to key data across time and markets.

Insights available to hoteliers include visibility into where customers are coming from, average length of stay, average cancellation rate and other historical information and key insights to maximise their distribution in the Expedia Group lodging marketplace.

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