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Expedia launches crowdsourced deals

January 23, 2012 | Online Travel

Unlike other flash sales programs, which are driven by suppliers and based on inventory, Expedia Last-Minute Deals showcase deals found by other customers. The key parameter is point of origin.

Expedia introduced the Last-Minute Deals program, which relies on user-generated deals and user-informed travel trends to lift up and showcase the best near-term travel deals. Several million travelers come to Expedia.com every day to search for travel deals. Last-Minute Deals harnesses their collective effort and shares it with the world.

Unlike other flash sales programs, which are driven by suppliers and based on inventory, Expedia Last-Minute Deals showcase deals found by other customers. The key parameter is point of origin. To access Last-Minute Deals, travelers visit expedia.com/lastminute and either the site will auto-detect the customer's location or people can enter their own home city. Last-Minute Deals then springs into action, surfacing the best deals found by other travelers to different destinations. With a quick click, travelers can make those deals their own.

"In a sense, the millions of people who come to Expedia® are now serving as your own personal travel agent, helping you find the best and most popular deals from your home city," said Joe Megibow, vice president and general manager, Expedia.com. "So many customers travel with Expedia every month that it puts us in a great position to deliver this type of service to our customers. With Last-Minute Deals, you can get the best deals available by letting everyone else do your research for you."

Expedia's Last-Minute Deals program is the latest offering in the company's robust portfolio of ways to find travel value on Expedia.com. In 2011, Expedia launched both the ASAP program – which, as the acronym suggests, delivers trips featuring A Sudden Amazing Price, live and bookable for up to 12 hours – and the hugely successful Groupon Getaways with Expedia partnership, which couples the flash-sales expertise of Groupon with Expedia's unparalleled global network of travel suppliers. Groupon Getaways with Expedia follows Groupon's voucher model, where travelers book a hotel room or package at an exceptional rate, then travel when the time is right. Groupon Getaways with Expedia deals are also transferable, allowing consumers to give the gift of travel to a friend or loved one.

Related Link: Expedia Last-Minute Deals

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