February 24, 2017
How Accor wants to transform the way everyone uses hotels
Deal by deal, AccorHotels is taking bold steps to bring the traditional hotel company into the future and its newest pilot is absolute proof of that.Read more
Expedia is banking on consumer preference for mobile booking, short-window booking and higher international travel to grow its businesses worldwide, the company revealed at its annual Expedia Partner Conference in Las Vegas last week.
“Today, most of our sites are seeing 20 percent or more of their transactions coming from mobile,” said president and CEO Dara Khosrowshahi. “It’s by far our fastest-growing channel.”
“When you consider who is using mobile, you have to separate tablet use from phone use,” said Nigel Pocklington, CMO of Hotels.com. “Phone use is for people looking for a booking close in, while tablets on the other hand are used by customers with longer windows.”
Expedia Lodging Partner Services President Laurens Leurink said hoteliers should know the media their customers are using to book rooms, and where they’re located. For example, he said. U.S. Expedia data shows 81 percent of people booking one-night stays via mobile are located within 10 miles of the hotel.
Get the full story at Hotel Management
Visit our sponsors: