March 24, 2017
Google Travel exec details changing consumer behavior
If you want to dig for new information about consumer behavior in travel and beyond it, Google’s a good place to start.Read more
Expedia is banking on consumer preference for mobile booking, short-window booking and higher international travel to grow its businesses worldwide, the company revealed at its annual Expedia Partner Conference in Las Vegas last week.
“Today, most of our sites are seeing 20 percent or more of their transactions coming from mobile,” said president and CEO Dara Khosrowshahi. “It’s by far our fastest-growing channel.”
“When you consider who is using mobile, you have to separate tablet use from phone use,” said Nigel Pocklington, CMO of Hotels.com. “Phone use is for people looking for a booking close in, while tablets on the other hand are used by customers with longer windows.”
Expedia Lodging Partner Services President Laurens Leurink said hoteliers should know the media their customers are using to book rooms, and where they’re located. For example, he said. U.S. Expedia data shows 81 percent of people booking one-night stays via mobile are located within 10 miles of the hotel.
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