Expedia selling consumer data to advertisers?
April 07, 2009 |
According to this article, Expedia is selling the data (minus names, contact details etc) through its new behavioural advertising program, PassportAds, in partnership with BlueKai, which claims many other top travel websites, including a
How does it work? The simple explanation is that purchasing the cookies enables advertisers to target their offers to consumers whose data has been traded. They can hit them with a specific offer when they search across some 200 websites in the Expedia ad network. You
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