Expedia targets 30% Bahamas room night rise
January 25, 2012 | Online Travel
Expedia is projecting that the Bahamas is on pace to sell close to 200,000 room nights through its distribution network for 2012. The company is focusing heavily on the package path where customers can get their hotel room night and air together.
Demetrius Canton, director of market management for the Expedia partner services group in the Caribbean, told Tribune Business: "Room nights that are on the books for the Bahamas for 2012 are pacing ahead 30 per cent year-over-year. We are experiencing a really solid year for the Bahamas. I believe we might hit the 200,000 room night mark if we maintain this pace."
According to Mr Canton, the Bahamas ranks as the fourth largest destination from a room night and revenue standpoint in the Caribbean, behind the Dominican Republic, Puerto Rico and Jamaica.
"The Bahamas represents about 8 per cent of our overall Caribbean business," he said. "We had a fantastic year in 2010 from a growth standpoint. This past year we did not grow the business in the Bahamas, but we are really on a strong pace this year to rebound.
Get the full story at the Bahamas Tribune
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